Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen and Daryl Michalik In Part 1 of this two-part blog post we discussed the four main reasons why adjusting bids based on real-time data is an effort in futility. Today, let’s consider two key types of search engine marketing objectives, and illustrate why real-time…

Reprinted with permission from the Lyris.com blog archives. By: Dane Christensen As coach John Wooden said, “Never mistake activity for achievement.” These words of wisdom are nowhere more appropriate than in the wide-open world of search engine marketing, which offers endless forms of activity that result in questionable achievement. Today, let’s consider the case of…